Title
Dollars on the Sidewalk: Should U.S. Presidential Candidates Advertise in Uncontested States?
Document Type
Article
Publication Date
4-2014
Department
Political Science
Language
English
Publication Title
American Journal of Political Science
Abstract
Presidential candidates in the United States do not intentionally advertise in states without rigorous competition for electoral votes. However, in some areas of noncompetitive states, media markets overlap with battleground states, exposing these regions to political ads. These spillover advertisements allow us to examine the relationship between advertisements and individual campaign contributions, with data from the Wisconsin Advertising Project and the Federal Elections Commission. Using propensity-score matching within uncontested states, we find that 2008 aggregate giving in zip codes exposed to political ads was approximately $6,100 (28.1% of mean contributions) more than in similar zip codes without advertisements.
DOI
10.1111/ajps.12073
Recommended Citation
Comments
Published as:
Urban, Carly and Sarah Niebler. "Dollars on the Sidewalk: Should U.S. Presidential Candidates Advertise in Uncontested States?" American Journal of Political Science 58, no. 2 (2014): 322-336. doi: 10.1111/ajps.12073
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