Social Media and Society
This article is based on a content analysis of the 17,811 Instagram posts made by all 534 members of the United States Congress who were seated for the duration of the first 6 months of the 115th session. I find that women are significantly more likely than men to have an Instagram account. Senators and women post significantly more times to their accounts. And a member’s personal characteristics, such as their chamber, party, and age, had significant effects on the type of content posted to Instagram. I conclude that members of Congress use Instagram similarly to how they use other social media platforms, that parties in and out of power use Instagram in substantively different ways, and that the more personal accounts of younger members suggest future changes in Congressional representation.
O'Connell, David. "#Selfie: Instagram and the United States Congress." Social Media and Society 4, no. 4 (2018). (Article published online November 19, 2018) https://journals.sagepub.com/doi/full/10.1177/2056305118813373