Title

Dollars on the Sidewalk: Should U.S. Presidential Candidates Advertise in Uncontested States?

Document Type

Article

Publication Date

4-2014

Department

Political Science

Language

English

Publication Title

American Journal of Political Science

Abstract

Presidential candidates in the United States do not intentionally advertise in states without rigorous competition for electoral votes. However, in some areas of noncompetitive states, media markets overlap with battleground states, exposing these regions to political ads. These spillover advertisements allow us to examine the relationship between advertisements and individual campaign contributions, with data from the Wisconsin Advertising Project and the Federal Elections Commission. Using propensity-score matching within uncontested states, we find that 2008 aggregate giving in zip codes exposed to political ads was approximately $6,100 (28.1% of mean contributions) more than in similar zip codes without advertisements.

Comments

Published as:
Urban, Carly and Sarah Niebler. "Dollars on the Sidewalk: Should U.S. Presidential Candidates Advertise in Uncontested States?" American Journal of Political Science 58, no. 2 (2014): 322-336. doi: 10.1111/ajps.12073

For more information on the published version, visit Wiley Online Library's Website.

DOI

10.1111/ajps.12073

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